Trusted by 15+ startups and industry leaders
2023 ~ 2025
I helped allUP increase user activation by simplifying and refining their product.
Product Design
Product Strategy
Design System
Web Development
Or watch me present this work
accomplishments
Increased conversions through a simplified onboarding flow
Established a design system in Figma
Designed an AI feature to give users live feedback to their answers
Built and animated marketing landing pages in Webflow
Designed and completed 20+ projects on desktop and mobile
2022 ~ 2023
I helped 30,000+ small businesses gain confidence managing their money.
Finsync provides cashflow management tools and services for 30,000+ small businesses. As a Product Designer, I solved problems by talking to users, working closely with Product & Engineer, and designing end to end flows in Figma. I helped improve onboarding, invoicing, payroll, accounting, and cashflow features.
Product Design
Product Strategy
Design System
Web Development
accomplishments
Redesigned invoicing end to end to increase user's LTV
Created and managed a design system in Figma
Increased conversions through improvements to onboarding
Improved, payroll, banking, and accounting features
2025
I designed a donation app for a fintech startup
that raised millions in funding.
My most ambitious project to date, we went 0 → 1 with a tight timeline of only 2 months.
The end result of my work raised funding that will allow the team to scale.
The company is still stealth, but I can showcase a few screens.
Product Design
Product Strategy
Design System
What I delivered
Figma designs and prototype with 40+ screens
Ui Interaction and animations in Jitter
Atomic design system in Figma
Logo & Branding
Misc works
I made a design system for Centrical’s website
I prototyped conceptual dashboards for Hoag
I helped design a referral program for Perch
I improved the design for a Home Service CRM
I helped redesign
VIZIO’s website
Some lovely words from people I’ve had the pleasure to work with
Absolute machine – a product manager’s dream. I am thankful to have him for our projects. He’s also just a pleasure to work with. If he’s available, hire him.
Jakeh Bradley
Former PM @ Cash app
Dakota is a great executor. He takes projects from ideation to completion in the mist of ambiguity. He takes feedback extremely well and always looking to up-level himself.
Soren Iverson
Founder @ Iverson
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Dakota proposes smart solutions, listens to feedback, and pushes back when needed. He's done amazing work and it's been so helpful having him on the team.
Joe Fernandez
Founder @ allUP
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Dakota goes above & beyond expectations to solve both user and business problems. He's also so proactive, always taking initiative to suggest solutions and improvements.
Justin Unger
CEO @ Likewise
Dakota’s the kind of designer everyone hopes to have on their team. An eye for detail, solid business instincts, and creates thoughtful designs. Plus, he’s just a great person to work with. Always brings a good energy to the team.
Jeffrey Ham
Senior Designer @ Finsync
Dakota presents work extremely well and he’s increased the overall handoff quality of our team. The amount of effort he puts into his craft is impressive to see. Plus he's just easy to work with and always has a great attitude.
Weston Westenborg
Co-founder @ allUP
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Pardon the talking about myself, but…
Here’s what sets me apart
Self starter
I started designing at 14, skipped formal design school, pursued mentorship, and built a micro web agency at 18. I'm addicted to growing, learning, and pushing myself.
Coding chops
I started as a web developer. This now allows me to think in systems, navigate code, and partner well alongside Engineering.
HTML
CSS
Swift
React
Extreme ownership
I care deeply about projects I work on. I will proactively look to improve your product and turn your company into an industry leader.
Visual and functional
I sweat ever little visual detail, but always zoom out to think strategically. It's important balance business goals with meticulous design.
About
Early life
Getting into design
My first design was a website for my mom's bakery when I was 14. After learning the basics, lots of youtube tutorials, and trail and error, I completed her website. This sparked my love for using design to solve real problems.
Since then, I haven't stop designing and building. I don't have formal schooling, but I've been fortunate to have many mentors guide me along the way.
Now
I live in Huntington beach, CA.
I’m married to my high school sweet heart.
We just had our first daughter, her name is Winslow.
In my free time I spend time with my family, surf, skate and train Jiu Jitsu.
My approach to working
I’ve picked lots of lessons and principles over the years.
Here’s the ones I come back:
Say, Do, Say
Your word is everything. Say what you do, do what you say, say what you did.
Get going, then get good
Software is malleable. Let’s ship, get feedback, and ship again.
Prototype the path
Prototypes are more meaningful than static screens. Aim for those.
Strong opinions, loosely held
Show up with solutions, finish with resolutions
Show and tell
I share work in progress often, usually in the form of Loom videos.
Tools I use
Need a designer that
acts like an owner?
I'll be your guy.
Open to opportunities
